A Raksha Bandhan advertisement featuring Kriti Sanon has sparked a debate on social media over her festive outfit and the way the festival was presented.
Now, actor and BJP MP Kangana Ranaut has joined the discussion, questioning the styling used in the advertisement and calling it “intentionally creepy.”
Kriti Sanon’s Raksha Bandhan Ad Sparks Debate
Kriti Sanon recently appeared in a jewellery brand’s Raksha Bandhan advertisement.
In the ad, she wore an off-white bralette-style blouse with a cape and a draped skirt while celebrating the festival.
The advertisement soon attracted mixed reactions online. Some social media users criticised the outfit, while others questioned the way the traditional festival was portrayed.
Kangana Ranaut Reacts To The Controversy
Kangana Ranaut addressed the controversy through her Instagram Story.
Although she did not directly mention Kriti Sanon by name, her comments clearly referred to the advertisement that had been receiving criticism online.
Kangana questioned why someone would choose revealing clothing while performing a traditional Raksha Bandhan ritual when there are many other clothing options available.
“Why Would You Tie Your Brother A Rakhi…”
Kangana pointed out that modern women have a wide variety of fashion choices, ranging from western outfits to traditional Indian clothing.
She questioned the decision to combine the particular outfit with the traditional Raksha Bandhan ritual.
Kangana also described the advertisement as “intentionally creepy”, adding another layer to the ongoing social media debate.
The Dog Rakhi Scene Also Faces Criticism
The outfit was not the only part of the advertisement that attracted attention.
Another section of the ad showed Kriti tying a traditional rakhi to a dog after it barked at her.
Some social media users criticised this part as well, saying they felt it made light of the festival.
Kriti Sanon Yet To Respond
Kriti Sanon has not publicly responded to Kangana Ranaut’s comments or the criticism surrounding the advertisement.
Amid the controversy, she shared pictures with her sister Nupur Sanon and her rumoured partner Kabir Bahia.
The actor has otherwise stayed away from directly addressing the debate.
Why The Advertisement Became Controversial
The controversy has mainly centred around two aspects — the styling of Kriti Sanon and the presentation of Raksha Bandhan in the advertisement.
While some viewers criticised the creative choices, others defended the idea of modernising traditional celebrations.
The debate has once again raised questions about how Indian festivals should be represented in modern advertising.
Kangana And Kriti At The Centre Of Debate
Kangana’s strong reaction has brought additional attention to an advertisement that was already being discussed online.
For now, Kriti has not responded to Kangana’s remarks, leaving fans and social media users to continue debating the advertisement and its creative choices.
Conclusion
Kriti Sanon’s Raksha Bandhan advertisement has sparked a heated online discussion over fashion, tradition and the way Indian festivals are portrayed.
Kangana Ranaut has now openly questioned the creative choices and called the advertisement “intentionally creepy.”
With Kriti yet to respond, the controversy continues to generate discussion on social media.
FAQ
Why is Kriti Sanon’s Raksha Bandhan ad controversial?
The advertisement faced criticism over Kriti’s outfit and the way the Raksha Bandhan celebration was presented.
What did Kangana Ranaut say about the ad?
Kangana questioned the choice of outfit for tying a Rakhi and called the advertisement “intentionally creepy.”
Why was the dog scene criticised?
The advertisement shows Kriti tying a Rakhi to a dog after it barks at her, which also drew criticism from some social media users.
Has Kriti Sanon responded to Kangana?
As of the reported update, Kriti Sanon has not publicly responded to Kangana Ranaut’s comments.